History
The V2V concept and technology was developed by Comunitas in Brazil. It was implemented by individuals involved in corporate volunteer programs and community organizations. In 2005, the expansion of V2V inspired the collaboration between Comunitas and Chandra Foundation. Omidyar Network supported V2V’s growth and outreach.
Starbucks is the first company to partner with V2V in supporting this innovative, global space. Given the guiding principles and global reach unique to Starbucks, together with V2V, this partnership is well-positioned to build a vibrant community filled with passionate people who want to enrich their lives and the lives of those around them. Starbucks and V2V share the vision of inviting other global companies and organizations to join in this amazing partnership.
About V2V
Starbucks V2V is a social network with a purpose to get people to take action by collaborating around events that will enrich their communities, their lives and the lives of those around them.
Starbucks and V2V have come together in a unique partnership based on similar core values. This space is the “fourth place” that extends beyond the four walls of the store to help partners and customers showcase the amazing things they are doing in their communities. This special place fosters creativity, collaboration amongst new friends, and inspiration to make our world a better place to live. Together, Starbucks and V2V are “Redefining Community”.